2 answers
Artwork & Logos
File types, vector art, resolution and getting your logo print-ready
What file types can I send for my logo?
Vector files are best: AI, EPS, SVG or a vector PDF. They stay sharp at any size. If you have no vector file, a high-resolution PNG, PSD, TIFF or JPG at 300 DPI or more usually works. Even a photo or sketch can be redrawn into a print-ready file.
Read the answer →What is a vector file and why do printers ask for one?
A vector file stores your logo as math: points, lines and curves instead of pixels. Because of that, it scales to any size without getting blurry or jagged. Printers ask for one because they must resize your logo for each product and imprint method, and because vector art separates colors cleanly for printing, embroidery and engraving.
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