Trade Shows & Events

Booth strategy, giveaways that get kept, and how to plan a show without overspending.

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Gen Z Trade Show Attendees: Booth Plans Beyond Free Swag

New CEIR research says product relevance, not giveaways, pulls Gen Z and young Millennial attendees into booths. How to plan messaging, staffing and merch around that.

Nov 11, 2026 • 4 min read

Trade Shows & Events

January Trade Show Giveaways: Order Before the Holidays

CES, NRF's Big Show and World of Concrete all land in January 2027. Here is how holiday closures shrink production time and a December checklist to stay on track.

Nov 11, 2026 • 3 min read

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Gen Z Trade Show Attendees: Booth Plans Beyond Free Swag

January Trade Show Giveaways: Order Before the Holidays

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Gen Z Trade Show Attendees: Booth Plans Beyond Free Swag

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